Reviews & Ratings Methodology

This page explains how QuoteFinder.ca may collect, display, moderate, remove, and review disputes related to ratings and reviews on the platform. It also explains how ratings and platform response metrics differ, and how we aim to keep reviews fair, useful, and transparent.

Quick summary: QuoteFinder.ca may collect ratings and reviews from platform users based on their marketplace experience. We use moderation rules to remove prohibited content, investigate disputes, and reduce misuse. Provider payments, credits, or subscriptions do not buy positive reviews or unfair review removal.

Why this page exists

Ratings and reviews can influence user decisions. Publishing our methodology helps consumers understand what they are seeing and helps providers understand the rules for feedback, moderation, and disputes.

QuoteFinder.ca is a marketplace platform, not an insurer. Reviews and ratings are platform trust signals intended to support comparison, not guarantees of pricing, coverage, service outcomes, or policy approval.

What types of feedback may appear on QuoteFinder.ca

Depending on platform features, QuoteFinder.ca may display one or more of the following:

Star ratings or score-based ratings submitted by users after a marketplace interaction
Written reviews describing the user’s experience with a provider through the platform
Platform activity indicators such as response time or responsiveness (these are not the same as user reviews)
Organization-level ratings for brokerage/team accounts (where enabled)
Individual provider ratings for agent/broker profiles (where enabled)

Reviews vs platform metrics

User reviews and star ratings reflect user-submitted feedback. Platform metrics (such as response time indicators) are calculated from platform activity records. They serve different purposes and should not be treated as the same thing.

Who may be allowed to leave a review

QuoteFinder.ca may limit review submission to users who have had a qualifying interaction through the platform. This can help reduce spam and improve reliability.

Depending on the workflow, a qualifying interaction may include a submitted quote request, a provider response, a messaging exchange, a provider selection event, or another platform-recorded interaction.

Review eligibility principles

Reviews may be limited to users with a recorded platform interaction
The platform may restrict duplicate or repeated review submissions for the same interaction
The platform may apply timing windows for review submission
The platform may prevent review submission where abuse, fraud, or policy concerns are identified

How ratings may be collected

QuoteFinder.ca may request feedback through in-platform prompts, follow-up messages, account dashboards, or other platform touchpoints after an eligible interaction.

Review prompts may ask users to rate a provider and optionally leave written feedback. The platform may also ask category-specific questions to improve clarity and usefulness for future users.

How ratings may be displayed

Where ratings are shown, QuoteFinder.ca may display an average rating, review count, recent reviews, or category-specific rating information. Display formats may vary by page (for example, provider profiles, brokerage/team profiles, or comparison views).

Display element	What it may show	Important context
Average rating	Combined score from eligible submitted ratings	Reflects submitted ratings on the platform, not a guarantee of future experience
Review count	Number of published reviews included in display	May exclude removed, ineligible, or policy-violating reviews
Written reviews	User comments about platform-related experience	May be moderated for policy compliance
Response metrics	Platform activity indicators (for example, response time)	These are platform-calculated metrics, not user review content

QuoteFinder.ca may use minimum activity or minimum review thresholds before displaying some ratings or metrics to reduce misleading or low-sample displays.

What reviews should cover

Reviews on QuoteFinder.ca should focus on the reviewer’s actual experience with the provider in connection with the platform interaction. Useful reviews are specific, factual, and relevant.

Examples of helpful review topics

Communication clarity and professionalism
Response timeliness
Whether the provider explained next steps clearly
Whether the interaction matched what was described on the platform
General experience using the provider through the platform workflow

Moderation policy (what we review and why)

QuoteFinder.ca may review ratings and reviews using automated checks and/or manual moderation to maintain platform quality, safety, and policy compliance. Moderation may occur before publication, after publication, or when a review is reported.

Moderation is for policy compliance, not outcome control

QuoteFinder.ca does not remove legitimate negative reviews simply because a provider disagrees with them or because a provider pays for platform features. Provider payments, credits, or subscriptions do not buy positive reviews or unfair removal of negative reviews.

Reviews may be restricted, hidden, or removed if they include prohibited content such as:

Spam, promotional content, or irrelevant marketing
Harassment, threats, hate speech, or abusive language
Defamatory allegations presented without support, or clearly false statements
Private or sensitive information (for example, personal contact details, account details, IDs)
Impersonation or fake reviewer identity claims
Duplicate reviews, coordinated review manipulation, or incentivized review abuse
Content unrelated to a platform-recorded interaction (where review eligibility rules require one)
Illegal content or content that violates platform policies

Editing, redaction, and review handling

QuoteFinder.ca generally aims to preserve the substance of user feedback while enforcing policy rules. Depending on the issue, the platform may:

Publish as submitted
Delay publication for review
Redact limited content (for example, personal information) while keeping the core feedback
Reject or remove the review if the content materially violates policy
Request clarification from the reviewer where appropriate

Where feasible, QuoteFinder.ca may prefer targeted redaction over full removal if the review is otherwise policy-compliant and useful.

How providers can respond to reviews (if enabled)

QuoteFinder.ca may allow providers or brokerage/team accounts to post public responses to reviews on their profiles. Provider responses must follow platform rules and should remain professional, factual, and privacy-aware.

Providers should not publish private client information, attempt to intimidate reviewers, or post abusive or retaliatory responses.

Review disputes and correction requests

QuoteFinder.ca may accept review disputes or correction requests from providers, brokerages/teams, or users when there is a concern about accuracy, eligibility, policy compliance, or misuse.

What can be disputed

Review eligibility (for example, no qualifying platform interaction)
Impersonation or fake review concerns
Policy violations (harassment, spam, private info, abusive content)
Incorrect attribution to the wrong provider or organization
Requests to correct factual errors (where verifiable)

How the dispute process may work

Report or submit dispute: A user or provider contacts QuoteFinder.ca through the appropriate support channel.
Initial review: QuoteFinder.ca reviews the reported content and reason for the dispute.
Evidence review (if needed): QuoteFinder.ca may review platform records, timestamps, account activity, and related materials.
Decision: The review may be kept, edited/redacted, hidden, or removed based on policy and available evidence.
Notification (where applicable): The reporting party and/or affected account may be informed of the outcome.

QuoteFinder.ca may prioritize safety, abuse, impersonation, or privacy-related review disputes ahead of general quality disputes.

What is not a valid reason for removal by itself

QuoteFinder.ca does not treat the following as automatic reasons to remove a review:

The review is negative or critical
A provider disagrees with the reviewer’s opinion
A provider pays for credits, subscriptions, or other platform features
The review may affect conversion or profile performance

If a review is critical but otherwise policy-compliant and based on an eligible interaction, it may remain published.

How organization-level ratings differ from individual ratings

Where QuoteFinder.ca displays ratings for brokerage/team accounts, organization-level ratings may reflect feedback about the organization’s platform interaction or team handling of a request. This is separate from individual agent ratings where those are displayed.

A review or rating for a brokerage/team does not automatically represent every individual member, and an individual member review does not automatically represent the entire organization.

For badge-related distinctions, see Verified Brokerage/Team Program and Verified Agent Program.

Anti-manipulation and review integrity

QuoteFinder.ca may use controls to reduce review manipulation, including duplicate detection, eligibility checks, pattern reviews, account integrity checks, and policy enforcement. Accounts that attempt to manipulate ratings or reviews may face restrictions, content removal, suspension, or other enforcement actions under platform policies.

This may include fake review schemes, coordinated review campaigns, impersonation, or attempts to trade payment for positive review treatment.

Relationship to ranking and visibility

Ratings and reviews may be shown as trust signals and may be one of several factors used in platform visibility or comparison workflows. They are not the only factor, and QuoteFinder.ca is not paid to rank quotes unfairly.

For more information, see How Ranking / Visibility Works and How We Make Money.

How to report a review or request a review dispute

To report a review, request a correction, or dispute a review decision, use Contact Us and select the appropriate support category, or use a review reporting feature on the platform (if available).

For broader complaint handling and escalation pathways, see Complaints & Dispute Resolution.

Related policies and pages

Last updated: February 2026